Andrew Mall 4/4/25 Andrew Mall 4/4/25

Return(s) on Investment: The Value of Local Music Scenes

BFE conference presentation (2025). In this paper, we demonstrate that local jurisdictions’ objectives for investing in and promoting music, grounded in differing forms of value, can result in distinct and competing goals. We argue that advancing cultural policy initiatives that recognize and prioritize noneconomic forms of value in local music scenes is an important step in preserving and improving their resilience and sustainability. This collaborative paper is based on ethnographic fieldwork in Dublin, Ireland, and Boston, Massachusetts, USA.

Andrew Mall 3/27/25 Andrew Mall 3/27/25

Hardcore Community at Furnace Fest: Nostalgia, Belongingness, and Vulnerability

Punk Scholars Network conference presentation (2025). In this paper I reflect on the meaningfulness of the Furnace Fest community to individual participants. My findings are based on four sequential years of fieldwork at Furnace Fest (2021–24) with ever-growing research teams, hundreds of survey responses, and dozens of hours of semi-structured interviews with organizers, community members, and random attendees (around 50 conducted at the 2024 event alone). I argue that nostalgia at Furnace Fest is generative as much as it is reflective, affirming participants’ identities while also empowering them to take risks and be vulnerably transparent in relative safety.

Andrew Mall 4/13/24 Andrew Mall 4/13/24

Hardcore Community at Furnace Fest

IASPM-US conference panel (2024). In 2023, our six-member team was on site in Birmingham, Alabama for five days, building upon over two years of prior research in 2021 and 2022. In this panel, four fieldwork team members share their findings along distinct themes. Together, we explore the ways in which community is substantiated and maintained at Furnace Fest.

Andrew Mall 3/21/24 Andrew Mall 3/21/24

Hardcore Nostalgia at Furnace Fest

MEIEA conference presentation (2024). What is the nature of hardcore, and how does hardcore nostalgia reflect its values and meet its needs? More than merely a marketing ploy, is hardcore nostalgia also an invitation to revisit and romanticize the anxieties of our youth; an attempt at a do-over; or perhaps even an act of emotional and mental self-care? In this presentation, we trace these trends in hardcore and emo to ask: what do we do with nostalgia that asks us to remember when we were young and angry and sad?

Andrew Mall 11/15/23 Andrew Mall 11/15/23

Author Meets Critics: Andrew Mall’s God rock, Inc.

AAR (2023) “author meets critics” panel on God Rock, Inc. Panelists will consider how Christian music as a niche business shapes religious communities in the United States (and beyond), as well as how its many genres and subgenres - pop, rock, metal, rap, hip hop, praise and worship, etc. - reflect and shape evangelical Christian politics, practice, and theology.

Andrew Mall 10/21/23 Andrew Mall 10/21/23

Mosh Pit Methods: Team-based Collaborative Fieldwork at a Hardcore Punk Festival

SEM conference presentation (2023). In this paper, we address the complexities of collaborating at these multiple levels: with each other, research assistants, festival organizers and staff, community leaders and members, and festival attendees. In attending to these challenges and opportunities, we open a conversation about the power and potential of team-based, collaborative fieldwork.

Andrew Mall 8/18/22 Andrew Mall 8/18/22

(Post-)Christian Hardcore, Community, and Nostalgia at Furnace Fest

Conference presentation (2022). At Furnace Fest 2021 (Birmingham, Alabama), attendees traveled from across the U.S. and Canada for three days of emo, hardcore, and metal performances. Based on ongoing, collaborative fieldwork in the Furnace Fest community, in this paper I build upon prior work that posits festivals as physical places for imagined communities (Mall 2015; cf. Anderson 1991 [1983]) and scenes (Mall 2020) to consider how music festivals, as sensational forms (Meyer 2009), substantiate musical community itself (see, e.g., Shelemay 2011).

Andrew Mall 3/4/22 Andrew Mall 3/4/22

Ethnographic Research and the Study of Christian Music

SCSM conference roundtable panelist (2022). The recent turn to ethnography in various disciplines has prompted renewed reflection on the basis of knowledge for scholars of religious music. Join us for a rousing conversation on the role of ethnomusicology and both its contributions and limitations in the study of religious musicking.

Andrew Mall 11/12/21 Andrew Mall 11/12/21

Musicking the Right Way: Performing Ethics and/as Aesthetics at Christian Music Festivals

AMS conference presentation (2021). Cornerstone Festival performed its organizers’ ethics into being, witnessed in its do-it-yourself scrappiness, its (at times) overwhelming sonic chaos, its sanctioned attendee-operated “generator stages,” and its willingness to engage difficult theological questions. From one perspective, this reflects a tautological relationship between orthodoxy and orthopraxy grounded in theology; another perspective reveals the co-constitutiveness of ethics and aesthetics grounded in practice. To recast Jeffers Engelhardt’s “right singing,” at Cornerstone, if the performing was right, then the ethics expressed in that performing were right, and if the ethics were right, then the musical practices grounded in those ethics were right. In this paper, I draw on theories of music and ethics rooted in Christian musicking to generate a theoretical framework that situates these practices not within a shared faith but rather within a shared ethical framework irrespective of religious belief.

Andrew Mall 5/26/21 Andrew Mall 5/26/21

“God told me to give my records away”: Keith Green and the Ethics of Commerce in the 1970s U.S. Christian Music Industry

SAM conference presentation (2021). “God just told me to start my own label and give my records away.” So spoke Christian songwriter Keith Green to Billy Ray Hearn, his record label’s founder and owner, in 1979. Green was convicted that his music could not minister to those who most needed to hear God’s message unless it was freely available. In this paper, I examine Green’s career to illustrate how one artist navigated the delicate balance of ethical and commercial imperatives. I argue that ethical objectives can be just as important as aesthetic or commercial ones, particularly in their ability to establish markets’ boundaries.

Andrew Mall 4/29/21 Andrew Mall 4/29/21

“Lift Each Other Up”: Punk, Politics, and Secularization at Christian Festivals

IASPM-US conference presentation (2021). When the members of Flatfoot 56, a Celtic punk band from Chicago, speak of “brotherhood” at AudioFeed, a Christian music festival, they refer to congregational cohesion; at a secular punk venue, however, scene unity is just as likely an interpretation. Whereas Christian punks sacralize secular places, such as the bars and nightclubs where they often perform, this paper suggests that bands like Flatfoot 56 might be thought to secularize sacred places (i.e., Christian festivals) by decentering U.S. evangelicalism’s most controversial public positions. Through an ethnographic analysis of Flatfoot 56 performances, considering what is sung/spoken aloud and what is not, this paper argues for a nuanced, mediating perspective that recognizes an ambivalence about identity politics among many evangelical subculturalists moving between secular and sacred spaces.

Andrew Mall 7/30/20 Andrew Mall 7/30/20

Music / Business / Ethics at Christian Festivals

Music Festival Studies conference presentation (2020). In this paper, based on ethnographic fieldwork at Christian music festivals and formal interviews with festival organizers, I address festivals as sites of musical ethics made manifest. By focusing on specific niche Christian music festivals, I am able to emphasize the relationships between the values of their organizers, artists, and attendees and the lived experiences of the events themselves. But my conclusions have implications for the viability of the broader festival industry, particularly small events that cannot afford to compete with the Bonnaroos, Coachellas, and Lollapaloozas.

Andrew Mall 11/1/19 Andrew Mall 11/1/19

“Find a Way”: Amy Grant and Christian Pop’s Mainstream Crossover

AMS conference presentation (2019). In this paper I argue that Amy Grant’s success was the cumulative result of longer strategies to cross her over from the relatively small Christian market to the massive general mainstream pop market. Archival research reveals business and artistic decisions that prepared Grant for her first attempt at crossover with the 1985 album Unguarded.

Andrew Mall 10/30/19 Andrew Mall 10/30/19

The Future of Pop: Big Questions Facing Popular Music Studies in the 21st Century

AMS pre-conference symposium (2019). Despite the normalization of popular music studies over the last 50 years, complex questions linger about the state of the field and the directions it will take. “The Future of Pop” fostered interdisciplinary collaborations between scholars of different ranks and diverse backgrounds by encouraging conversations about the future of popular music studies.

Andrew Mall 7/31/19 Andrew Mall 7/31/19

“Beer & Hymns” and Congregational Song: Participatory Sing-alongs as Community

Christian Congregational Music conference presentation (2019). Beer and Hymns is exactly what it sounds like: we raise our red Solo cups and lift our voices together to sing hymns, spirituals, praise songs, and folk songs together. Song choices include both secular and sacred selections, and the nightly gatherings attract participants from a variety of theological backgrounds, many of whom have an ambivalent or troubled relationship with Protestant Christianity (including mainline and non-denominational evangelicalism). Our voices entwine, and often our arms do, too. And by the end of the night, as our singing reverberates in the night, we emerge unified by our singing, even if only for one night.

Andrew Mall 4/12/19 Andrew Mall 4/12/19

“Beer & Hymns” and Redemption: Reimagining and Reclaiming Religious Identity through Participatory Sing-alongs

Sound & Secularity symposium presentation (2019). Given the ambivalent (and sometimes antagonistic) relationship between houses of worship and houses of drink in the United States, the mere act of singing hymns in bars can be interpreted as resisting prescriptive religious norms. But in recontextualizing these songs in Wild Goose’s pub tent, beers in hand, participants—including current and former churchgoers—reimagine their theologies and reclaim their religious identities. In this paper, I analyze the sonic and social fabric of Beer and Hymns as a participatory space that enables resilience and redemption.

Andrew Mall 3/23/18 Andrew Mall 3/23/18

Selling Out or Buying In? Archival Research of Consumer Discourse about Christian Record Label Consolidation

MEIEA conference presentation (2018). In this paper I consider the role of archival research in music industry studies to address fan discourse as a barometer of anxieties over corporate consolidation. As a result of MEIEA-funded research into CCM magazine (at Middle Tennessee State University’s Center for Popular Music), I discuss methodological approaches for discerning the diverse range of opinions expressed by committed fans (as a kind of historical ethnography and reception study) and present my findings not only in light of their importance to the historical record but also in terms of their practical significance to music and entertainment industry decision-makers considering an acquisition today.

Andrew Mall 3/9/18 Andrew Mall 3/9/18

“As for me and my house”: Nashville, the Home of Christian Music

IASPM-US roundtable (2018). For this roundtable, current and former Christian music professionals who have worked in A&R, executive leadership, higher education, music ministry, publishing, and radio promotions, among other roles, address the unique challenges that face Christian music. With many combined decades of experience in organizations large and small, our panelists are well-attuned to the city’s centeredness to the Christian music industries. We consider how Christian music has impacted Nashville, address the difficulties of maintaining a profitable business while conducting a ministry, and consider the boundaries of Christian music—increasingly porous as they are—in the broader contexts of globalized entertainment.

Andrew Mall 11/20/17 Andrew Mall 11/20/17

Sound as Religion

AAR conference roundtable panelist (2017). While interdisciplinary interest in the phenomenon of sound has been growing apace, understanding the diverse ways in which sound is implicated in religious practice and spiritual experience remains under-researched in the field of religious studies. This lacuna can be attributed in part to the dominance of textual, visual, and liturgical paradigms in the field, but also the challenges of conducting research on sound (including music), noise, and silence. At this juncture, we feel the need to team up and share resources in order to promote more research and theoretical reflection on the auditory and acoustic dimensions of religion.

Andrew Mall 11/19/17 Andrew Mall 11/19/17

Resistance, Renewal, and Congregation at Christian Music Festivals

AAR conference presentation (2017). Based on interviews with festival staff and attendees, historical research, ethnographic fieldwork at Cornerstone in 2009–2012 (including two summers volunteering as festival staff), and fieldwork at AudioFeed and Wild Goose in 2017, this paper examines the production of space, place, and community at Cornerstone, AudioFeed, and Wild Goose.