Taylor Swift’s new album, ‘The Life of a Showgirl,’ is being sold on cassette. Who’s buying?

NGN (2025). After Taylor Swift announced her latest album, “The Life of a Showgirl,” fans began pre-ordering limited-release vinyls, CDs and even cassette tapes. While it may have been a while since the average person has bought a cassette tape, Andrew Mall, associate music professor at Northeastern University, says cassettes have percolated on the music scene and have become popular again over the last 10 to 15 years.