Andrew Mall 12/12/24 Andrew Mall 12/12/24

What is the legacy of Taylor Swift’s ‘Eras Tour’? Cultural impact goes beyond music, expert says

Northeastern Global News (2024). Taylor Swift ended her nearly two-year-long tour on Dec. 8. The Eras Tour broke records as one of the highest-grossing tours in history.

Andrew Mall 12/12/24 Andrew Mall 12/12/24

Taylor Swift closed her Eras tour on top of the world. Now what?

Reporting by Agency France-Presse, published by ABS-CBN and other global media outlets (2024). The nearly two-year-long, $2-billion Eras Tour shattered records, made history and quite literally triggered earthquakes -- so what could Taylor Swift, the planet's biggest star, possibly do next?

Andrew Mall 12/4/24 Andrew Mall 12/4/24

“Dynamic pricing” was a top contender for word of the year. Here’s why it got consumers so worked up in 2024

CNBC (2024). “Dynamic pricing” made Oxford University Press’ shortlist for the word of the year in 2024. Although the practice has been around for years, a recent surge in demand for sought-after concert tickets, such as Taylor Swift’s Eras Tour, brought dynamic pricing back into the spotlight.

Andrew Mall 8/8/24 Andrew Mall 8/8/24

Are Taylor Swift concerts still safe after terrorist threat? Experts explain why stadiums are still viewed as “soft targets”

Northeastern Global News (2024). Authorities in Austria say they’ve subverted a planned terrorist attack targeting several of Taylor Swift’s Eras Tour concerts in Vienna, shows that would have drawn as many as 200,000 concertgoers to three stadiums.

Andrew Mall 4/17/24 Andrew Mall 4/17/24

Taylor Swift keeps releasing different vinyl editions of “The Tortured Poets Department.” Is this wasteful?

Northeastern Global News (2024). Billie Eilish recently called out artists who make multiple variants of the same vinyl like Swift does. But Swift is not the first artist to do this, said Andrew Mall, an associate music professor at Northeastern University. Swift is part of a larger trend of those “gamifying” vinyl collecting, where consumers will buy every variant of a record — whether they offer a different cover, record color, or bonus tracks — in order to complete their collection.

Andrew Mall 2/5/24 Andrew Mall 2/5/24

Why Taylor Swift’s album announcement during the Grammys is unusual

Northeastern Global News Magazine (2024). Swift had been dropping hints about new music leading up to the Feb. 4 ceremony, but using an awards show to announce a new project isn’t an industry standard, said one Northeastern music expert.

Andrew Mall 2/1/24 Andrew Mall 2/1/24

Songs by Taylor Swift, Drake and more are starting to disappear from TikTok. Here’s why

Associated Press (2024). TikTok may look (or sound) a little different when you scroll through the app going forward. Earlier this week, Universal Music Group — which represents big-name artists like Taylor Swift, Bad Bunny and Drake — said that it would no longer allow its music on TikTok following the Wednesday expiration of a licensing deal between the two companies. Avid TikTokers are already seeing the effects. Here’s a rundown of where things stand.

Andrew Mall 10/12/23 Andrew Mall 10/12/23

Taylor-made: A Swiftie’s guide to the best ‘Eras’ movie experience

The Washington Post (2023). Deciding which movie theater to watch the upcoming “Taylor Swift: The Eras Tour” in might be as difficult as choosing which Swift era you want to represent. The concert film, which will start showing Thursday night, will bring Swifties, concert fans and the general public right into the middle of a Swift concert. And 3,850 theaters across North America are planning to show the film in myriad formats, giving Swifties an array of choices for how they want to experience the concert film.

Andrew Mall 10/4/23 Andrew Mall 10/4/23

Taylor Swift’s Eras Tour movie is a lesson for other artists and the music industry

Northeastern Global News (2023). Taylor Swift will soon extend her pop culture dominating reach to the big screen, with the release of a concert film of her record-shattering Eras tour set to hit theaters on Oct. 13. It is Taylor Swift’s world –– we’re all just living in it.