Andrew Mall 10/1/21 Andrew Mall 10/1/21

Vinyl Revival

Journal of Popular Music Studies (2021). At the turn of the twenty-first century, vinyl records had remained a steady if unsubstantial component of recorded music revenue in the United States. But sales of physical media started declining steadily in 2001 in a seemingly unstoppable slide the RIAA attributed to digital piracy. Then a funny thing happened: although CD sales continued to shrink, by the end of the decade vinyl record sales had started growing, reaching $88.9 million in 2010—a revenue level not seen in two decades. In this article I trace these trajectories in more detail, considering how the trajectory of vinyl record sales in the twenty-first century both confirm and frustrate concepts of revival.

Andrew Mall 6/4/21 Andrew Mall 6/4/21

“Beer & Hymns” and Community: Religious Identity and Participatory Sing-alongs

Yale Journal of Music and Religion (2021). As a series of loosely-organized events, “Beer & Hymns” started at the Greenbelt Festival in England in 2006 and migrated to the Wild Goose Festival in North Carolina in 2012. Local Beer & Hymns gatherings meet at bars, breweries, clubs, and pubs across the U.K., the U.S., and around the world. In this article, I analyze the sonic and social fabric of Beer & Hymns as a participatory space that promotes community, contextualized against white U.S. evangelicalism’s contested relationship with the secular.

Andrew Mall 1/28/21 Andrew Mall 1/28/21

Looking Towards the Future: Popular Music Studies and Music Scholarship

Twentieth-Century Music (2021). In this forum, we have collected articles from participants in a recent symposium on the future of popular music studies to reflect more deeply on the challenges we all face in in an increasingly diverse and divided world -- challenges of teaching, studying, comprehending, and embodying pop music in all its richness. The field must reckon with these challenges if it is to remain relevant, and in doing so (we argue) it perhaps models a way forward for music scholarship as a whole.

Andrew Mall 12/10/20 Andrew Mall 12/10/20

Selling Out or Buying In? CCM Magazine and Anxieties over Commercial Priorities in Christian Music, 1980s–1990s

Journal of Religion, Media and Digital Culture (2020). In 1992, EMI acquired Sparrow Records. At that time, EMI was one of the “Big Six” (secular) major record labels; Sparrow was the largest and most successful label in the Christian record industry. As in other sectors of the music and entertainment industries, reactions to corporate consolidations are mixed. CCM magazine and its sister publications, for decades the primary sources of information about and for the Christian market, provide a unique opportunity to observe and analyze these tensions leading up to these mergers and acquisitions.

Andrew Mall 9/6/20 Andrew Mall 9/6/20

Conference Report: “The Future of Pop: Big Questions Facing Popular Music Studies in the 21st Century,” AMS Pre-Conference Symposium

Journal of Popular Music Studies (2020). In this article, we report on the two-day event, “The Future of Pop: Big Questions Facing Popular Music Studies in the 21st Century,” at Northeastern University in October 2019. The event was sponsored by the Popular Music Study Group of the American Musicological Society (AMS-PMSG), Northeastern University, and Amherst College as a pre-conference symposium tied to the AMS’s annual meeting in Boston.

Andrew Mall 3/1/20 Andrew Mall 3/1/20

“As For Me and My House”: Christian Music Executives Roundtable

Journal of Popular Music Studies (2020). At the 2018 IASPM-US conference in Nashville, I organized a roundtable of Christian music executives. This was a unique opportunity to hear Christian music executives discussing the unique challenges and issues they face in a popular music market for which religious identity is necessarily a core component. Roundtable participants have worked in A&R, executive leadership, higher education, music ministry, music super- vision, production, publishing, radio promotions, and recording, among other roles, and represent more than 100 years of cumulative experience as music industry professionals.

Andrew Mall 2/2/20 Andrew Mall 2/2/20

Music Festivals, Ephemeral Places, and Scenes: Interdependence at Cornerstone Festival

Journal of the Society for American Music (2020). Cornerstone was an annual four-day-long Christian rock festival in Illinois that ran from 1984 until 2012, first in Chicago’s northern suburbs and then on a former farm in the rural western part of the state. This article examines the production of space and place at Cornerstone. In doing so, it contributes a vital link between scene theory and the growing ethnomusicological literature on festivals.

Andrew Mall 2/1/20 Andrew Mall 2/1/20

Introduction: Festivals and Musical Life

Journal of the Society for American Music (2020). In this special issue of JSAM, my overarching goal has been to showcase the rich diversity of festival research, decentering popular music studies from it, and in doing so to demonstrate both that music scholars working in a variety of areas have much to contribute to contemporary popular and academic discourse on music festivals, and that festival studies has much to contribute to music scholarship beyond popular music studies. The articles collected here contribute to a broad interdisciplinary literature on music festivals. Each also illustrates the value of music festival research to the scholarship of music in the Americas.

Andrew Mall 11/11/18 Andrew Mall 11/11/18

Worship Capital: On the Political Economy of Worship Music

American Music (2018). Scholars and scholar-practitioners from a wide variety of disciplinary and faith backgrounds have enriched our understandings of the ways in which music functions in worship contexts around the world. Yet, the political economy of worship music remains underexamined and undertheorized. In this article, I develop the theory of ‘worship capital’ as a corrective.

Andrew Mall 10/12/18 Andrew Mall 10/12/18

Archival Research Methods and Music Industry Pedagogy

Proceedings of the 2018 MEIEA International Summit (2018). In this article, I discuss the value of archival research and primary document sources to pedagogy in music industry education. I describe the archival methods I have employed in a research project documenting contemporaneous discourse about the corporate consolidation of Christian record labels within (secular) major record labels in the early 1990s.

Andrew Mall 10/7/18 Andrew Mall 10/7/18

Concentration, Diversity, and Consequences: Privileging Independent over Major Record Labels

Popular Music (2018). A meta-analysis of popular music literature on record labels reveals an ‘indie prejudice’: a preference for (and even a bias in favour of) independent labels coupled with a dismissive approach to the study of major labels and musical mainstreams that impacts our ability, as a scholarly field, to speak with authority about the largest segments of the commercial record industries. What larger implications for our scholarship might confronting this prejudice reveal? What master narratives have structured popular music studies’ preference of independent over major record labels?

Andrew Mall 5/31/06 Andrew Mall 5/31/06

What Would the Community Think: Communal Values in Independent Music

voiceXchange (2006). An enthusiastic post on a website, a supportive audience in a smoky club, an animated conversation at a local music store—every interaction between fans of independent music binds them in a community. This paper presents my initial research into the ways in which the independent music community’s boundaries and values are expressed and shared in evolving social networks by means of interactions that authenticate participants into this community.