“Dynamic pricing” was a top contender for word of the year. Here’s why it got consumers so worked up in 2024
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“Dynamic pricing” was a top contender for word of the year. Here’s why it got consumers so worked up in 2024

CNBC (2024). “Dynamic pricing” made Oxford University Press’ shortlist for the word of the year in 2024. Although the practice has been around for years, a recent surge in demand for sought-after concert tickets, such as Taylor Swift’s Eras Tour, brought dynamic pricing back into the spotlight.

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Review of Networking the Black Church: Digital Black Christians and Hip Hop, by Erika D. Gault
Publications, Reviews Andrew Mall Publications, Reviews Andrew Mall

Review of Networking the Black Church: Digital Black Christians and Hip Hop, by Erika D. Gault

Journal of Religion, Media and Digital Culture (2024). In this review of Erika D. Gault's Networking the Black Church: Digital Black Christians and Hip Hop (NYU Press, 2022), I discuss Gault’s digital ethnographic approach to learning more about “digital Black Christians” (her chosen signifier for what others might call Black Millennials) and her findings about how those digital Black Christians — primarily “creatives” and “thought leaders” (or, to others, “influences”) — impact theological discourses and Christian communities outside of defined religious hierarchies and churches.

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Could Fyre Festival happen again? Billy McFarland thinks so, but experts have their doubts
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Could Fyre Festival happen again? Billy McFarland thinks so, but experts have their doubts

Northeastern Global News (2024). The disgraced founder behind the original Fyre Festival is out of prison and announced his plans to run a second iteration of the failed music festival in April 2025. His intentions to bring back the festival, which led to him doing jail time for wire fraud charges, was shocking to people in the music world.

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Unpacking the magic of music festivals
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Unpacking the magic of music festivals

1A/NPR (2024). Some of music’s most legendary moments didn’t happen in our nation’s storied venues or theaters, but outside, in front of the roaring crowds at music festivals. And festivals have brought the fire for decades. Jimi Hendrix famously performed the Star Spangled Banner in front of 200,000 people at Woodstock in 1969. Half a century later, music festivals big and small attract millions of Americans each year. What keeps people coming back and how do organizers keep so many music fans safe?

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Courses Andrew Mall Courses Andrew Mall

Punk Rock

Punk rock is simultaneously a music genre and a lifestyle, an attitude and a philosophy, a political orientation and a commodified fashion. Insiders, outsiders, in-betweeners—everyone’s perspective on punk is different, distinct, and necessarily individuated. Punk is what you make of it, yes—but it also has rules, boundaries, and its own self-appointed border police: punk is always already what others make of it. In this course, we explore the ideological, musical, and social characteristics of punk rock, its precedents, and its descendants.

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Music Festival Chaos: Inside the Deadly Risks at Concerts
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Music Festival Chaos: Inside the Deadly Risks at Concerts

Newsweek (2024). Music festivals like AstroWorld, Route 91 in Las Vegas, and Woodstock '99 have turned from parties to tragedies over the years, raising serious concerns about safety and security. These deadly stampedes, shootings, and riots, leave festival goers continuing to question if there are enough safety measures in place to protect attendees.

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Young Thug—and his rap lyrics—are on trial. Northeastern experts say the case raises legal and ethical concerns
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Young Thug—and his rap lyrics—are on trial. Northeastern experts say the case raises legal and ethical concerns

Northeastern Global News (2024). The trial of Jeffery Lamar Williams, better known as Young Thug, has made headlines not just because the defendant is a celebrity rapper. It is already the longest trial in Georgia history, with no end in sight. But Northeastern University law and music experts say the case also raises legal and ethical concerns based on the prosecution’s use of the state’s RICO Act, as well as its strategy of using the defendant’s rap lyrics to implicate him in an alleged crime.

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DIY Music Survey
Research Andrew Mall Research Andrew Mall

DIY Music Survey

Are you involved in DIY music? If so, please consider completing my survey about participants’ histories and experiences with DIY music scenes.

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How can you stay safe during a music festival?
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How can you stay safe during a music festival?

Northeastern Global News (2024). Safety has always been an issue when it comes to music performances, according to Andrew Mall, an associate music professor at Northeastern University. Whether it be an outdoor concert, a traveling event like Lilith Fair in the ’90s, or the destination festivals of today, organizers have had to contend with issues like crowd crush, equipment collapse, fires, interpersonal violence and shootings.

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Musi, a new, free music streaming app, begs the question: Can anything compete with Spotify?
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Musi, a new, free music streaming app, begs the question: Can anything compete with Spotify?

Northeastern Global News (2024). A new music streaming service –– Musi –– is turning heads with its free, silent ad-based platform that runs on audio from millions and millions of YouTube videos. Musi isn’t like major streamers like Spotify or Apple Music, but its entry into the streaming wars begs the question: Can anything compete with the likes of Spotify, or is the music streaming landscape set in stone?

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Taylor Swift keeps releasing different vinyl editions of “The Tortured Poets Department.” Is this wasteful?
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Taylor Swift keeps releasing different vinyl editions of “The Tortured Poets Department.” Is this wasteful?

Northeastern Global News (2024). Billie Eilish recently called out artists who make multiple variants of the same vinyl like Swift does. But Swift is not the first artist to do this, said Andrew Mall, an associate music professor at Northeastern University. Swift is part of a larger trend of those “gamifying” vinyl collecting, where consumers will buy every variant of a record — whether they offer a different cover, record color, or bonus tracks — in order to complete their collection.

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Conferences Andrew Mall Conferences Andrew Mall

Hardcore Community at Furnace Fest

IASPM-US conference panel (2024). In 2023, our six-member team was on site in Birmingham, Alabama for five days, building upon over two years of prior research in 2021 and 2022. In this panel, four fieldwork team members share their findings along distinct themes. Together, we explore the ways in which community is substantiated and maintained at Furnace Fest.

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