Andrew Mall 2/12/16 Andrew Mall 2/12/16

Worship Capital, Evangelicalism, and the Political Economy of Congregational Music

SCSM conference presentation (2016). Building upon the works of Pierre Bourdieu, analyses of music industries, and contemporary discourses of intellectual property, this paper outlines a theoretical framework for the political economy of worship music and considers barriers to integrating this framework into our scholarship and practice. This research emerges from several years of ethnographic fieldwork at the Anchor Fellowship, a non-denominational evangelical church in Nashville, Tennessee, and advances the concept of “worship capital” to capture the various ways in which individuals and institutions invest in worship.

Andrew Mall 12/6/15 Andrew Mall 12/6/15

Music Festivals as Scenes: Producing Ephemeral Space Annually at Cornerstone Festival

SEM conference presentation (2015). Based on interviews with festival staff, historical research, and ethnographic fieldwork in 2009–2012—including time working on the festival’s setup, stagehand, and teardown crews—this paper examines the production of space and place at Cornerstone Festival. In doing so, it contributes a vital link between scene theory and the growing ethnomusicological literature on festivals.

Andrew Mall 11/5/15 Andrew Mall 11/5/15

Studying Worship Capital: Cultural Insiderness, Religious Outsiderness, and Political Economy in Evangelical Worship

Yale ISM Fellows’ Lunch presentation (2015). The presence of capital in Christian worship is unmistakable, enabling individuals and institutions to participate in the production, distribution, mediation, and consumption of worship music. Performing artists, songwriters, and ministers operate in markets that shape the aesthetics of songs that congregations sing every Sunday morning. This worship economy, however, remains undertheorized in congregational music studies.

Andrew Mall 8/6/15 Andrew Mall 8/6/15

Capital, Class, and Congregational Matters: The Political Economy of Worship Music

Christian Congregational Music conference presentation (2015). Building upon the works of Pierre Bourdieu (1984, 1986, 1993), Jacques Attali (1985), and contemporary discourses of intellectual property, how might we consider the ways in which other forms of capital (cultural, intellectual, religious, social, etc.) are implicated in these markets? How do markets mediate between distinct congregations and globalized worship industries? This paper outlines a theoretical framework for the political economy of worship music, considering the roles of capital(s) in its production, distribution, mediation, and consumption.

Andrew Mall 3/28/15 Andrew Mall 3/28/15

From the Margins to the Mainstream: Two Crossover Cases

Embracing the Margins symposium presentation (2015). In a critical analysis of two crossover songs, I examine the ways in which ethics and aesthetics are implicated in crossover success—what Jason Toynbee and others have described as “mainstreaming,” and what Dick Hebdige has identified as the dominant culture’s integration of subcultural style via the commodity form. This paper thus moves beyond comparative or categorical definitions of margins and mainstreams to theorize the process of one becoming the other.

Andrew Mall 3/11/15 Andrew Mall 3/11/15

Popular Music Margins Becoming Mainstreams: Amy Grant, Elliott Smith, and the Political Economy of Niche Markets

Brown Music colloquium presentation (2015). What happens when artists transcend the margins and their markets? I examine the ways in which ethics and aesthetics are implicated in crossover success—what Jason Toynbee (2002) has described as “mainstreaming,” and what Dick Hebdige (1979) has identified as the dominant culture’s integration of subcultural style via the commodity form. This paper thus moves beyond comparative or categorical definitions of margins and mainstreams to theorize the process of popular music in transition from one market to another.

Andrew Mall 9/13/14 Andrew Mall 9/13/14

Histories and Industries: Music and Research in the Age of Digital Reproduction

HAIKU conference presentation (2014). A greater, more comprehensive historical understanding of our music industries can both increase our potential as scholars to enact and affect real change outside of the academy and our students’ potential to succeed in whatever area of musical inquiry, performance, or mediation they choose.

Andrew Mall 8/3/13 Andrew Mall 8/3/13

Subculture as Liturgy: Resistance and Worship among Subcultural Christians

Christian Congregational Music conference presentation (2013). Based on several years’ of ethnographic research, this paper examines the musical practices of two subcultural Christian communities in the U.S.: Nashville’s Anchor Fellowship and western Illinois’s Cornerstone Festival. Music and congregational song are very important to these liminal spaces, challenging old boundaries and defining new ones. Subculture itself becomes liturgical, and the political potential of corporate worship and popular music is often made explicit. In illustrating these communities, their sounds, and their ideologies, this paper both demonstrates the utility of subcultural theory to the study of congregational song and challenges Hebdige’s dialectic of incorporation.

Andrew Mall 6/24/13 Andrew Mall 6/24/13

“Last Year’s Lineup Was Better”: Shifting Social Geographies and Collectivities at Chicago Music Festivals

IASPM conference presentation (2013). Drawing on many years of ethnographic research in Chicago, Illinois, this paper compares and contrasts several civic and commercial popular music festivals, such as Blues Fest, Cornerstone, Jazz Fest, Lollapalooza, and Pitchfork. I use mutable, multi-dimensional center-periphery theory to illustrate and explain the social flows within festival spaces, the differentiating strategies of festivals, and the compromises that emerge when organizers reconcile their needs with their audiences’ expectations. In examining the intersecting and overlapping representations of mainstreams and undergrounds at music festivals, my paper contributes to research on the political economies, social geographies, and taste communities of popular music events.

Andrew Mall 11/4/12 Andrew Mall 11/4/12

“We Are Called Here to Worship Together”: Ethnographic Outsiderness and Insiderness in Religious and Popular Culture

SEM conference presentation (2012). In this paper, based on several years of ethnographic research at the Anchor Fellowship, I address the challenges of fieldwork as a religious outsider and cultural insider. In constructing a rich description of an Anchor worship service based on my observations, those of church-goers, and formal interviews of Anchor pastors, this paper confronts the multivalence of experience and the interpretation thereof, demonstrating the importance of phenomenology to ethnography of religious and popular cultures.

Andrew Mall 11/17/11 Andrew Mall 11/17/11

The Price of Profit? Changing and Challenging Priorities in the Christian Recording Industry

SEM conference presentation (2011). In this paper, I examine EMI Christian Music Group (CMG), a major Christian record label (and division of EMI Ltd.), headquartered near Nashville, Tennessee. I provide a value-neutral analysis of the intersections of commerce, aesthetics, and theology. As with Keith Negus’s (1992, 1999) ethnographic research within the recording industry, my study illustrates that major record label practices and priorities are more nuanced than may be visible to outside observers.

Andrew Mall 3/12/11 Andrew Mall 3/12/11

“Is This the Blessing or the Curse?” Christian Popular Music’s Parallel History

IASPM-US conference presentation (2011). In this paper, I examine the historical forces that shaped the CCM industry as separate and distinct from the mainstream industry, and consider how these forces have also contributed to the relative absence of scholarship on Christian popular music within popular music studies’ canons. I rely primarily on historical and ethnographic research on the Christian popular music recording industry undertaken for my dissertation in 2009–2010.

Andrew Mall 11/11/10 Andrew Mall 11/11/10

We Are the Music Makers: Converging and Diverging Practices among Christian Major and Independent Record Labels

SEM conference presentation (2010). Based on ethnographic fieldwork and interviews with Christian music recording industry “cultural intermediaries” in 2009–2010, this paper’s nuanced study of Christian record labels contributes to a broader center-periphery perspective on the mediation of popular music in the United States.

Andrew Mall 11/22/09 Andrew Mall 11/22/09

Lost in the Sound of Separation: Mainstreams and Alternatives at a Christian Rock Festival

SEM conference presentation (2009). How do the performers, mediators, and listeners of alternative Christian rock negotiate these multiple tensions? How can their negotiations contribute to existing conceptions of mainstreams and alternatives? Describing the lived experiences of Cornerstone participants requires a perspective more subjectively nuanced than the strict dichotomies of previous models. In working through these ideas, this ethnography studies the ways in which Cornerstone contributes to participants’ self-conception of their Christian lifestyle: mainstream, alternative, and in-between.

Andrew Mall 5/31/09 Andrew Mall 5/31/09

“Never Mind What’s Been Selling, It’s What You’re Buying”: Capital Exchange in Buying, Collecting, and Selling Vinyl Records

IASPM-US conference presentation (2009). Who holds the upper hand at record fairs? The dealers sell the commodities, yes, but the collectors decide what to buy, from whom, and (often, via bargaining) for what price. While dealers frequently self-identify as collectors, interactions between dealers and collectors necessarily rely upon the commodity status of music recordings and their role in the exchange of economic, cultural, and social capital. Through ethnographic research at Chicago-area record fairs, I explore the tensions between record dealers and record collectors, and investigate the ways in which capital and exchange contribute to musical meaning.

Andrew Mall 5/15/09 Andrew Mall 5/15/09

“I Heard You Have a Compilation of Every Good Song Ever Done by Anybody”: Subjectivity, Exchange, and Interaction at Record Fairs

MIDSEM conference presentation (2009). Record fairs are regular events where dealers rent tables from the organizers to sell vinyl records, CDs, and music memorabilia to the general public. Through ethnographic research at Chicago-area record fairs and interview data, I examine the different expectations—both of record dealers and collectors—that can help us examine the subjective, one-to-one economic interactions that make up the lived experiences of the record fair event.

Andrew Mall 11/19/06 Andrew Mall 11/19/06

Steady Diet of Nothing: Affinities, Sacrifices, and Change at Record Fairs

SEM conference presentation (2006). Building on Will Straw’s confluence of cosmopolitanism (“attentiveness to change occurring elsewhere”) and connoisseurship in his study of communities within popular music, this paper explores issues of everyday practice and changing identity through an ethnography of record dealers—individuals who act both as mediators and audience members within popular music exchange—using record fair events as the primary public cultural space.

Andrew Mall 4/30/06 Andrew Mall 4/30/06

“Tell Everyone We’re Dead”: Underground Rock and Its Canon

MIDSEM conference presentation (2006). The rock canon, comprised of music that is surrounded by extensive critical discourse, transcends the temporal specificities inherent in popular music. What do critics find transcendent about canonical rock music? How does the emergence of a canon function for underground rock (music distributed primarily through non-commercial radio stations and independent record stores)? This paper approaches these questions through the context of ethnographic work at a non-commercial radio station in Chicago.